These are the supplement Facebook ads brands have kept paying for, not the ones that went viral for a week. Every ad below is live today, and the newest has run for just over 3 months.
Runtime is the proof. Meta doesn't show spend or sales for commercial ads, but brands switch off ads that don't earn their keep. When a supplement brand keeps an ad running for 6 months or 2 years, it's doing its job.
Below are 25 supplement ads from 25 brands, the data behind each one, what makes it work and one thing you can steal for your own ads.
Creator and testimonial videos
These 6 ads put a person on screen with the product in hand. Supplements are a trust purchase, and a real person reacting to the product does more than a list of ingredients.
1. Zest: the skeptic's reaction
A creator in her car asks the question every viewer is thinking, then tries the product.
Ad data:
- Running for: 352 days (since October 2025), still active
- Impression rank: #1 of Zest's creatives
- Format: Video: demo + customer testimonial
- Markets: US
- Landing page: Zest Wake-Up Pill
The hook: "So you're telling me I take this caffeine pill 8 hours before I actually need caffeine?"
Why it works: A delayed-release caffeine pill sounds strange, so the ad leads with the doubt instead of hiding it. The "POV: somebody finally shows you if it actually works" caption promises a real answer, and the copy backs it with one line: "Sleep scientists developed this 8 hour delayed release caffeine pill."
Steal this: If your product sounds odd, open with the question a skeptic would ask.
2. Naked Nutrition: collagen in a daily habit
A creator holds a tub of marine collagen and shows how she fits it into her day.
Ad data:
- Running for: 397 days (since September 2025), still active
- Impression rank: #1 of Naked Nutrition's creatives
- Format: Video: demo + customer testimonial, live in 11 ads
- Markets: US, Canada and more
- Landing page: Naked Collagen Peptides
The hook: "So I just found the perfect way to get my daily intake of collagen."
Why it works: "I just found" sounds like a tip from a friend, not a pitch. The tub is in frame from the first second, so the brand registers even with the sound off. The copy keeps the promise to three checkmarks: hair and nails, joints, skin.
Steal this: Frame the product as a discovery the creator is sharing, not a product they were sent.
3. Arrae: "for the girls afraid of creatine"
A creator talks straight to camera to women who think creatine isn't for them.
Ad data:
- Running for: 108 days (since July 2026), still active
- Impression rank: #2 of Arrae's creatives
- Format: Video: demo + explainer, live in 28 ads
- Markets: US, Canada and more
- Landing page: Arrae Tone
The hook: "Start taking creatine, trust me, especially if you're a woman."
Why it works: The on-screen caption names the audience and their fear in five words: "For the girls afraid of creatine." The inset beach photo answers the fear without a single claim. The copy then sells the taste: "Tastes like a watermelon treat."
Steal this: Call out the objection your audience has about the whole category, then answer it with a picture.
4. Transparent Labs: a pre-workout for a cut
A creator mixes a pre-workout in the gym and explains why she takes this one.
Ad data:
- Running for: 255 days (since February 2026), still active
- Impression rank: #3 of Transparent Labs' creatives
- Format: Video: demo + customer testimonial, live in 10 ads
- Markets: US
- Landing page: LEAN Pre-Workout page
The hook: "If you're like me and you love to have a performance enhancer in the gym, I personally love taking pre-workout."
Why it works: "If you're like me" qualifies the viewer in the first line: gym regulars who already take pre-workout. The ad doesn't sell the category, it sells a switch. The copy finishes the job with a pun: "Are you tired of 'cutting pre-workouts' that just don't...cut it?"
Steal this: Talk to people who already buy the category and give them a reason to switch.
5. IM8 Health: a creator's 10-month review
A creator's review sits on screen above a red IM8 shaker while the product gets mixed.
Ad data:
- Running for: 333 days (since November 2025), still active
- Impression rank: #1 of IM8 Health's creatives
- Format: Video: customer testimonial + offer, live in 60 ads
- Markets: US, UK, Canada, Australia, New Zealand and more
- Landing page: IM8 Essentials
The hook: The headline: "One Scoop. My Day Covered."
Why it works: The review on screen is long and specific (gut health, recovery, sleep, training), which reads like a real routine, not a slogan. A creator discount code in the copy gives a reason to act now. IM8 runs this creative in 60 ads across the US, UK, Canada, Australia and New Zealand.
Steal this: Put a creator's own words on screen as text, so the review lands with the sound off.
6. Feel Goods: a bathroom skit
Two friends act out a short, rude comedy scene about a gut cleanse.
Ad data:
- Running for: 500 days (since June 2025), still active
- Impression rank: #2 of Feel Goods' creatives
- Format: Video: organic-style skit + testimonial, live in 20 ads
- Markets: US and more
- Landing page: Gut Guardian page
The hook: "Oh my gosh! Girl, what was that stuff that you gave me?"
Why it works: It looks like a TikTok between friends, not an ad, and the caption "Fighting Demons on the Toilet" makes people stop. The skit even names where to buy ("This on the TikTok shop?"). It's the longest-running video in this post at 500 days.
Steal this: If your product solves an awkward problem, let humor carry it.
Founder and explainer videos
These 5 ads teach before they sell. A founder with the same problem, or a 10-second breakdown of what's inside, builds the trust a supplement needs.
7. milktab: the founder who can't drink milk
The founder eats ice cream on camera and explains how he can.
Ad data:
- Running for: 397 days (since September 2025), still active
- Impression rank: #2 of milktab's creatives
- Format: Video: founder story + behind the scenes
- Markets: US, Canada
- Landing page: milktab homepage
The hook: "I am the most lactose intolerant person you'll ever meet and here are the two things I learned so that I could drink milk again."
Why it works: The visual contradicts the words: a lactose intolerant man eating a huge ice cream cone. "Two things I learned" promises a lesson, so people stay for it. The copy is three short lines, including "Fits in your wallet".
Steal this: Show the founder doing the thing their problem used to stop them doing.
8. Voomie: "I have ADHD and this is why I created this brand"
The founder sits down and explains why she made a supplement for busy brains.
Ad data:
- Running for: 391 days (since September 2025), still active
- Impression rank: #2 of Voomie Supplements' creatives
- Format: Video: founder story, live in 18 ads
- Markets: US, Australia and more
- Landing page: Voomie homepage
The hook: The caption: "I have ADHD and this is why I created this brand."
Why it works: The founder is the target customer, and the caption says so before she speaks. The copy repeats it as the first reason to buy: "Created by someone with ADHD, for busy brains: We get you, because we are you." Social proof follows with a customer count.
Steal this: If your founder has the problem, lead with that one fact.
9. PuraU: two bottles explain fiber
A founder uses two plastic bottles to show why fiber alone can backfire.
Ad data:
- Running for: 103 days (since July 2026), still active
- Impression rank: #1 of PuraU's creatives
- Format: Video: demo + explainer
- Markets: US, Australia, New Zealand
- Landing page: PuraU Gut Fibre
The hook: "If you can't poop but you're consuming fiber, I want you to see this."
Why it works: The hook targets people already trying to fix the problem, so the ad doesn't have to convince anyone they have it. Two bottles turn a gut science point into something you can see. The copy keeps it light: "One Scoop = Happy Gut, Happy Poops."
Steal this: Use a cheap, physical prop to explain how your product works.
10. AG1: the 12-second breakdown
Hands scoop green powder into a glass while a voice lists what's inside.
Ad data:
- Running for: 180 days (since April 2026), still active
- Impression rank: #2 of AG1 by Athletic Greens' creatives
- Format: Video: demo + explainer, live in 13 ads
- Markets: Australia, New Zealand and more
- Landing page: AG1
The hook: "So here's the breakdown. One scoop, over 75 ingredients."
Why it works: The whole script is 5 lines and ends where it started: "All from just one scoop." Two numbers (1 scoop, 75+ ingredients) do the selling. The copy adds the trust signal supplement buyers look for: NSF Certified for Sport. See AG1's other ads on Adspo.
Steal this: Write your product as one number versus another, then repeat it at the end.
11. Cymbiotika: one hormone, one stack
A box of Vitamin D3 + K2 + CoQ10 fills the screen with a punchy caption.
Ad data:
- Running for: 288 days (since January 2026), still active
- Impression rank: #3 of Cymbiotika's creatives
- Format: Video: explainer, live in 98 ads
- Markets: US
- Landing page: Cymbiotika energy supplements
The hook: "One of the most important hormones in your body."
Why it works: The hook teases a fact without naming it, so people keep watching to find out which hormone. The headline reframes the product as "A Smarter Energy Stack" and the copy opens with "This isn't a caffeine fix." Cymbiotika runs it in 98 ads.
Steal this: Open with a curiosity gap about the body, then name your ingredient as the answer.
Offer and price ads
These 8 ads lead with the deal. In supplements, where people buy the same product every month, a first-order offer or a bundle is often the push that gets the first purchase.
12. ColonBroom: "Yes, it's pricey. But it works."
A bold black static that argues with the price before the viewer can.
Ad data:
- Running for: 177 days (since April 2026), still active
- Impression rank: #1 of ColonBroom's creatives
- Format: Video: offer, live in 383 ads
- Markets: US, UK, Canada and more
- Landing page: ColonBroom quiz
The hook: The on-screen headline: "Yes, it's Pricey. But it Works."
Why it works: Admitting the product is expensive makes everything after it more believable, and then the crossed-out price undercuts the objection anyway. The copy rides a big conversation ("Everyone you know is either on the injection, thinking about the injection...") and the click goes to a quiz, not a product page. At 383 ads, it's the most reused creative in this post.
Steal this: Say your biggest objection out loud in the headline, then answer it with the offer.
13. Goli: "Do not get the 3-pack"
A creator holds a 6-pack box and tells you not to buy the smaller one.
Ad data:
- Running for: 103 days (since July 2026), still active
- Impression rank: #5 of Goli's creatives
- Format: Video: offer
- Markets: US
- Landing page: Goli bundles
The hook: "Do not get the 3-pack of the Goli gummies."
Why it works: A negative command ("do not get") stops the scroll, and the twist is an upsell: get the bigger pack instead. The coupon code is on screen, so the viewer knows exactly what to do. The copy keeps it simple: "OVER 60% OFF."
Steal this: Sell your biggest bundle by telling people not to buy the small one.
14. Grüns: a review that sells the offer
A loud green static with a five-star review and a discount.
Ad data:
- Running for: 100 days (since July 2026), still active
- Impression rank: #2 of Grüns' creatives
- Format: Image: review + social proof, live in 11 ads
- Markets: US and more
- Landing page: Grüns flip to win page
The hook: The headline: "Don't Pay Full Price. You Literally Don't Have To. (61% off inside)"
Why it works: The image does three jobs at once: a customer quote ("These are yum"), the flavors, and the offer ("Get up to 61% off + free gifts"). The headline speaks like a friend, not a brand. See more Grüns ads on Adspo.
Steal this: Put a short customer quote and the offer in the same image.
15. Create: a nostalgic flavor bundle
A bright orange static sells creatine gummies like a soda.
Ad data:
- Running for: 95 days (since July 2026), still active
- Impression rank: #2 of Create Wellness' creatives
- Format: Image: product shot + offer
- Markets: US
- Landing page: Create Juicebox bundle
The hook: The headline: "LIMITED TIME: The Juice Box Bundle"
Why it works: Creatine is a commodity, so Create sells flavor and nostalgia instead: "The flavors of your favorite corner store sodas, reimagined as gummies." The image is all fruit and color, with "35% OFF" as the biggest text. The proof point (NSF Certified for Sport) stays in the copy.
Steal this: If your ingredient is a commodity, sell the format and flavor.
16. MaryRuth's: buy two, get one free
A close-up of a liquid pouring from a bottle, with the offer in a red badge.
Ad data:
- Running for: 376 days (since October 2025), still active
- Impression rank: #5 of MaryRuth's creatives
- Format: Video: unboxing + offer, live in 25 ads
- Markets: US and more
- Landing page: MaryRuth's hair 3-pack page
The hook: The headline: "Get THREE for the price of TWO"
Why it works: Liquid supplements look good in motion, and the pour shows the format in one shot. The offer is the whole message, which suits a product people need to take for a while. The click goes to a page built for the 3-pack, not the general product page.
Steal this: If your product needs time to work, make a multi-pack the default offer.
17. Hiya: kids' vitamins with toy brands
A static of Barbie and Hot Wheels Hiya boxes, with a "Last chance" headline.
Ad data:
- Running for: 229 days (since March 2026), still active
- Impression rank: #5 of Hiya's creatives
- Format: Image: product shot, live in 20 ads
- Markets: US, Canada and more
- Landing page: Hiya Barbie multivitamin
The hook: The image: "Last chance" above the Barbie and Hot Wheels boxes, with "50% Off".
Why it works: Parents buy, kids decide, and the toy brands speak to both. The copy gives the parent's reason: "Making healthy habits fun makes your kids way more likely to stick with them." The limited edition gives the urgency.
Steal this: If someone else uses your product, put something they love in the ad.
18. AgeMate: a free welcome kit
A clean static that leads with what you get for free.
Ad data:
- Running for: 628 days (since January 2025), still active
- Impression rank: #28 of AgeMate's creatives
- Format: Image: product shot + offer, live in 49 ads
- Markets: US and more
- Landing page: AgeMate homepage
The hook: The image: "Receive Your Free Welcome Kit"
Why it works: It's the longest-running ad in this post. Instead of a percentage off, the offer is a set of physical things (scoop, container, shaker), each labeled "free". The copy turns it into a subscription offer and handles the fear in four words: "Skip or cancel anytime."
Steal this: Make a subscription offer concrete by showing the free gear people get.
19. Thorne: a to-do list for refills
A hand lifts a tub of Thorne Amino Complex next to a two-item to-do list.
Ad data:
- Running for: 388 days (since September 2025), still active
- Impression rank: #2 of Thorne's creatives
- Format: Video: cinematic b-roll, live in 44 ads
- Markets: US and more
- Landing page: Thorne products
The hook: The on-screen list: "Buy groceries. Reorder my supplements."
Why it works: It sells the subscription, not the supplement. Everyone who takes supplements knows the annoyance of running out, and the to-do list shows it without words. The headline gives the reason to sign up: "Save up to 20% when you subscribe to Thorne."
Steal this: Show the chore your subscription removes.
Product and proof statics
These 6 ads use one image and one claim. They work because each one picks a single reason to believe: a review, a number, a test result or a flavor.
20. LMNT: a review from someone who sweats
A black static with the product sticks and one customer quote in bold.
Ad data:
- Running for: 176 days (since April 2026), still active
- Impression rank: #1 of LMNT's creatives
- Format: Image: review + social proof
- Markets: US and more
- Landing page: LMNT Recharge
The hook: The review: "This helps me retain water and stay hydrated."
Why it works: The quote comes from someone who works out and has a "strenuous" job, which is exactly who LMNT sells to. The sticks show the sodium, potassium and magnesium numbers on the pack. There's no discount: LMNT sells on the product and a review.
Steal this: Pick a review from your ideal customer, not just your best-written one.
21. Huel: a meal, not a shake
A chocolate shake pours into a glass next to a customer result and three numbers.
Ad data:
- Running for: 132 days (since June 2026), still active
- Impression rank: #1 of Huel's creatives
- Format: Image: review + social proof, live in 8 ads
- Markets: US and more
- Landing page: Huel Black Edition
The hook: The headline: "This Is A Meal. Not A Protein Shake."
Why it works: The headline puts Huel in a different category from every protein powder in the feed. Three numbers on the glass (40g protein, 27 vitamins and minerals, 10 flavors) back it up. The copy tackles snacking and labels its proof clearly as a perception study of 100 adults.
Steal this: Tell people what your product is not, so they stop comparing it to the wrong thing.
22. Momentous: creatine sold on testing
A clean white static that leads with science, not flavor.
Ad data:
- Running for: 94 days (since July 2026), still active
- Impression rank: #1 of Momentous' creatives
- Format: Image: product shot + offer, live in 9 ads
- Markets: US and more
- Landing page: Momentous creatine quality page
The hook: The image: "The future of creatine, backed by science."
Why it works: Create sells creatine on flavor; Momentous sells it on purity. The copy gives two specific numbers: "10x fewer impurities" and "Tested by four independent agencies across six stages." The click goes to a page about quality, which matches the ad.
Steal this: In a crowded category, pick one proof point and send people to a page that proves it.
23. Ka'Chava: a flavor is back
A mint green static announces a returning flavor.
Ad data:
- Running for: 157 days (since May 2026), still active
- Impression rank: #1 of Ka'Chava's creatives
- Format: Image: product shot + back in stock
- Markets: US and more
- Landing page: Ka'Chava Chocolate Mint page
The hook: The headline: "NEW Chocolate Mint is Back!"
Why it works: "Back in stock" is news, and news gets attention. The image describes the taste in three phrases ("Rich Chocolate, Cool Mint, Zero Compromise"), which is what shake buyers care about first. The flavor has its own landing page.
Steal this: Treat a returning flavor or product like a launch, with its own ad and page.
24. Buoy: a customer's flare day kit
A UGC-style photo of Buoy drops being squeezed into a green drink.
Ad data:
- Running for: 424 days (since August 2025), still active
- Impression rank: #1 of Buoy's creatives
- Format: Image: lifestyle + features, live in 27 ads
- Markets: US
- Landing page: Buoy chronic illness support page
The hook: The caption: "My flare day essentials..."
Why it works: It looks like a post from someone's story, with captions and an "obsessed" sticker. It speaks to a specific group (people with chronic illness) and links to a page made for them. The copy lists the practical benefits: no sugar, no flavor, "Add To Any Drink."
Steal this: Make a static look like a customer's story post, then send it to a page for that customer.
25. Pendulum: "Your metabolism didn't break at 40"
A purple static with a question, three bullets and the bottle.
Ad data:
- Running for: 102 days (since July 2026), still active
- Impression rank: #14 of Pendulum Life's creatives
- Format: Image: product shot + features
- Markets: US
- Landing page: Pendulum Metabolic Daily page
The hook: The headline: "Your metabolism didn't break at 40"
Why it works: It names an age, so anyone over 40 feels spoken to. The three bullets describe symptoms in plain words, like "the bloating nobody warned you about", instead of ingredient names. It runs with two variants, so Pendulum is testing versions of the same idea.
Steal this: Put your customer's age or life stage in the headline.
Patterns across these 25 ads
Looking at all 25 ads together, a few things stand out. Every number here comes from the Adspo data behind this list.
- Video leads, but statics hold their own. 15 of the 25 are videos and 10 are images. Videos carry the founders, demos and explainers; images carry offers, reviews and single claims.
- Long runs are normal. The median ad here has run for 229 days. 14 have run for 6 months or more, and 8 for over a year. For ads ranked purely by runtime across every niche, see the longest running Facebook ads of 2026.
- These are top creatives, not old tests. The median impression rank is #2 in the brand's own account. 23 of the 25 are in their brand's top 5, and 10 are the creative their brand serves most.
- Winners get reused. 15 of the 25 creatives run in 10 or more separate ads. ColonBroom's runs in 383, Cymbiotika's in 98 and IM8's in 60.
- People carry the message. 10 of the 25 are built around a person on camera: a creator, a customer, a skit or a founder. For more on this style, see what UGC ads are.
- Offers are common, not universal. 10 of the 25 put a discount, free gift or code in the creative or headline. The other 15 sell on a demo, a founder, a review or the product.
- Most skip the homepage. 20 of the 25 send the click to a specific product, offer, landing or quiz page. Only 3 link to the homepage alone. See what those pages look like in our supplement landing page examples.
How to find supplement ads like these for your brand
You can find long-running supplement ads in a few minutes:
- Open Adspo and filter the ad library to the Health & Wellness category, or start from the supplement, creatine, electrolytes, greens powder or gut health ad pages.
- Filter to active ads and sort by Longest running.
- Open a creative to see its hook, transcript, copy, landing page and how many ads use it. Check its impression rank: a long runtime plus a low rank means the brand is still putting money behind it.
- Track the brands you want to follow and save the ads you want to brief from to a board.
For a list of brands to research first, see our top supplement brands of 2026. For examples across every niche, see the 50 best Facebook ad examples, and for another niche done the same way, the best skincare Facebook ads.
Frequently asked questions
What makes a good supplement Facebook ad?
In the 25 ads in this post, the good ones make one idea easy to picture: one scoop instead of a cupboard of pills, a caffeine pill you take the night before, a founder with the same problem as you. 15 of the 25 are videos, 10 are built around a person on camera, and 20 send the click to a specific product, offer or landing page instead of the homepage.
Are video or image ads better for supplements on Facebook?
Both run for months. 15 of these 25 long-running supplement ads are videos and 10 are images. Videos carry the demos, founder stories and explainers. Images carry offers, reviews and single claims like Momentous' "The future of creatine, backed by science".
How long do supplement Facebook ads run?
The ads in this post have run for 94 to 628 days and are all still active. The median is 229 days, 14 of the 25 have run for 6 months or more and 8 have run for over a year. AgeMate's welcome kit ad has run for 628 days and Feel Goods' skit video for 500.
Do supplement Facebook ads need a discount?
Not always. 10 of the 25 put a discount, free gift or code in the creative or headline, like Goli's 6-pack coupon or MaryRuth's buy two get one free. The other 15 sell on a demo, a founder, a review or the product itself.
Where should supplement Facebook ads send traffic?
Most of these ads skip the homepage. 13 of the 25 link to a dedicated landing or offer page, 6 to a product page and 1 to a quiz. 2 link to a collection and only 3 to the homepage alone. For examples of what those pages look like, see our supplement landing page examples.
How can I see my competitors' supplement Facebook ads?
The free Meta Ad Library shows any brand's live ads. Adspo adds what the Ad Library doesn't: how long each creative has run, its impression rank within the brand's account, every ad that uses it, the transcript and the landing page. Adspo covers 10,000+ verified brands, costs $29/month or $19/month billed yearly, and has a 7-day free trial.
Wrapping it up
The best supplement Facebook ads don't list every ingredient. They pick one idea people can picture, like one scoop, a founder with the same problem or a chore you no longer have to do, and back it with one reason to believe.
Every ad here came from Adspo's data, and you can find the same signals for any supplement brand in your market. Try Adspo free for 7 days.