These are the skincare Facebook ads brands have kept paying for, not the ones that went viral for a week. Every ad below is live today, and the newest has run for 3 months.
Runtime is the proof. Meta doesn't show spend or sales for commercial ads, but brands switch off ads that don't earn their keep. When a skincare brand keeps an ad running for 6 months or 2 years, it's doing its job.
Below are 28 skincare ads from 28 brands, the data behind each one, what makes it work and one thing you can steal for your own ads.
Creator and testimonial videos
These 9 ads put a person on screen with the product in their hand. Skincare is personal, so a real face doing a real routine is the fastest way to show texture, finish and results.
1. Breeze Balm: one product instead of three
A mum films her morning routine and swaps three products for one BB cream.
Ad data:
- Running for: 647 days (since January 2025), still active
- Impression rank: #12 of Breeze Balm's creatives
- Format: Video: demo + customer testimonial
- Markets: US
- Landing page: Pomegranate Daily Glow BB Cream
The hook: "If you're a mum that loves a hassle-free beauty routine, this BB cream is for you."
Why it works: The first line picks the audience (busy mums) and the promise (less hassle) before the product even appears. The payoff is a number anyone can picture: one product in the morning "instead of my usual three". It's a different Breeze Balm creative from the one in our hub post, and the brand still runs both.
Steal this: Sell the routine you replace, not just the product you add.
2. Hey Bud Skincare: "these aren't blackheads"
A creator holds up a close-up of a nose and tells you you've been treating the wrong thing.
Ad data:
- Running for: 577 days (since March 2025), still active
- Impression rank: #2 of Hey Bud Skincare's creatives
- Format: Video: demo + customer testimonial, live in 17 ads
- Markets: US, Canada, UK, Australia, New Zealand and more
- Landing page: Hey Bud Acne All-Stars
The hook: "If you thought these were blackheads, you're probably making this mistake."
Why it works: "You're making a mistake" is hard to scroll past, and the close-up of pores means everyone with that nose recognises themselves in one second. The copy then stacks the reasons to act: 54% off, 2,000+ five-star reviews and "clearer, glowier skin in just 10 minutes".
Steal this: Correct a common belief about the problem before you mention the product.
3. Norse Organics: a 10-year story told in one caption
A man talks straight to camera about his acne, with the caption "10 years of acne ended in 9 days".
Ad data:
- Running for: 720 days (since October 2024), still active
- Impression rank: #16 of Norse Organics' creatives
- Format: Video: customer testimonial, live in 7 ads
- Markets: US, Canada, UK, Australia, New Zealand and more
- Landing page: Norse Organics stop acne page
The hook: The on-screen caption: "10 years of acne ended in 9 days."
Why it works: Most of the ads in this post feature women; this one shows a man talking about his own skin, which stands out in a male acne buyer's feed. Two numbers (10 years, 9 days) tell the whole story before the sound comes on. The copy is one line: "Sick of Acne? Fix it now and regain your confidence."
Steal this: Put the before and after in the caption as two numbers.
4. Naked Sundays: SPF sold as makeup
A creator applies a mineral SPF50 foundation tint and reacts to how it blends.
Ad data:
- Running for: 209 days (since March 2026), still active
- Impression rank: #2 of Naked Sundays SPF's creatives
- Format: Video: demo + try-on, live in 15 ads
- Markets: US, Australia
- Landing page: BeautyScreen collection
The hook: "Literally looks like I'm blending skin into my skin."
Why it works: People skip sunscreen ads but stop for makeup. The ad leads with the finish and slips the SPF50 in second, so the protection feels like a bonus. The copy handles the doubts: 15 shades, sensitive skin friendly, and "200,000+ babes wearing BeautyScreen".
Steal this: Sell the reason people already want (looks good) and bundle in the one they put off (SPF).
5. Peter Thomas Roth: half a face, five minutes
A creator dabs an under-eye tightener on one side and shows the difference live.
Ad data:
- Running for: 380 days (since October 2025), still active
- Impression rank: #5 of Peter Thomas Roth's creatives
- Format: Video: demo + before and after, live in 6 ads
- Markets: US and more
- Landing page: Instant FIRMx Eye at Sephora
The hook: "Hello eye bags and dark circles, buh-bye eye bags and dark circles."
Why it works: The rhyme in the first line gives you the whole promise in four seconds. The demo is real time ("this is me five minutes later"), and the product name says "temporary", which keeps the claim honest. The click goes to Sephora, where the brand already sells.
Steal this: If your product works fast, film it working in one take.
6. SKIN GYM: one tool, three lights
A creator runs an LED gua sha over half her face, with a before and after inset at the top.
Ad data:
- Running for: 155 days (since May 2026), still active
- Impression rank: #2 of SKIN GYM's creatives
- Format: Video: demo + before and after
- Markets: US
- Landing page: LED Gua Sha facial tool
The hook: "This is one skincare tool I cannot live without, and it's the LED Gua Sha."
Why it works: The creator explains the tool in one breath: "like a normal Gua Sha, but 10 times better", then names each light and what it's for. The split face demo answers "does it do anything?" without a single claim on screen.
Steal this: Compare your product to the one people already own, then show the difference side by side.
7. TULA: a restock trip to Ulta
A creator in her car heads to Ulta because she's on the last of her moisturizer.
Ad data:
- Running for: 93 days (since July 2026), still active
- Impression rank: #4 of TULA's creatives
- Format: Video: demo + customer testimonial
- Markets: US
- Landing page: TULA 24-7 Moisture at Ulta
The hook: "I have one last stop to make before I can head home."
Why it works: A restock is the strongest review there is: she's buying it again. The errand framing feels like a vlog, not an ad, and the click goes straight to the Ulta page, matching the store she's driving to.
Steal this: Show a repeat purchase instead of a first impression.
8. Evereden: skincare for kids, sold to mums
A parent shows a two-step morning routine for kids, with the product set in a basket.
Ad data:
- Running for: 164 days (since May 2026), still active
- Impression rank: #15 of Evereden's creatives
- Format: Video: parent testimonial, live in 32 ads
- Markets: US and more
- Landing page: Kids Healthy Morning Duo
The hook: "Moms, it's not just about the skincare, but it's about the confidence that they gain."
Why it works: The buyer and the user are different people, and the ad talks to the buyer. It sells habits and confidence, not ingredients, and "mess-free, quick, easy" answers the worries of a parent at 7am. 32 ads use this creative, so Evereden is clearly scaling it.
Steal this: When a parent pays, sell the outcome for the child in the parent's words.
9. Starface: pimple patches as a game
A creator catches pink star patches as they fall, then tucks them into a compact.
Ad data:
- Running for: 129 days (since June 2026), still active
- Impression rank: #7 of Starface's creatives
- Format: Video: demo
- Markets: US, UK
- Landing page: Hydro-Star compact at Ulta
The hook: The on-screen caption: "catch the falling hydro-stars!"
Why it works: Starface made pimples fun years ago, and this ad keeps the joke going. There's no before and after, no close-up of a breakout, just a bright patch and a playful moment. The copy does the explaining: "absorb pimple juice and reduce redness with 100% hydrocolloid pink stars!"
Steal this: If your category is embarrassing, make the ad playful instead of clinical.
Expert and explainer videos
These 6 ads teach before they sell. An expert, a founder or a clever comparison explains why the product works, which matters in a category full of ingredient claims.
10. Dermalogica: the eyelid surgery hook
A woman in a white coat opens with a question about cosmetic surgery, then shows an eye cream as the at-home option.
Ad data:
- Running for: 582 days (since March 2025), still active
- Impression rank: #14 of Dermalogica's creatives
- Format: Video: demo + expert, live in 31 ads
- Markets: US and more
- Landing page: Phyto Nature Lifting Eye Cream
The hook: "You won't believe what's one of the most requested cosmetic surgeries worldwide."
Why it works: The curiosity gap pulls you in, and the inset image of a marked-up face makes the stakes clear. The copy explains the cause (collagen loss) before it names the product, so the cream reads as the answer to a problem you now understand. 31 ads use this creative.
Steal this: Compare your product to the expensive fix people already know about.
11. Medik8: "should I get PDRN?"
A doctor answers a question viewers are already asking about trendy ingredients.
Ad data:
- Running for: 155 days (since May 2026), still active
- Impression rank: #1 of Medik8's creatives
- Format: Video: expert + testimonial, live in 12 ads
- Markets: US, UK and more
- Landing page: Exo-PDRN serum
The hook: "What if I told you that you could get both at home and in the form of a serum?"
Why it works: The ad rides the PDRN and exosome trend instead of fighting it. The doctor's coat does the trust work, and the copy backs the "+50%" claim with a footnote that names the study type. It's the creative Medik8 serves most.
Steal this: Turn the trending question in your category into the first line of your ad.
12. cocokind: a Pringles chip and caviar
A presenter puts caviar on a Pringles chip to explain why ingredient quality matters.
Ad data:
- Running for: 237 days (since February 2026), still active
- Impression rank: #1 of cocokind's creatives
- Format: Video: explainer, live in 5 ads
- Markets: US
- Landing page: Ceramide Barrier Serum
The hook: "Let's watch this Pringles chip become a $50 caviar appetizer."
Why it works: Nobody expects a snack in a skincare ad, so it stops the scroll. The point lands without jargon: two products can list the same ingredient and still not be the same. The copy spells it out: "Ingredients lists tell you what's in the bottle, but not about the quality."
Steal this: Explain your hardest-to-see difference with an object from outside your category.
13. Glow Recipe: how the toner is made
A short process video starts with real watermelon and ends with the bottle.
Ad data:
- Running for: 238 days (since February 2026), still active
- Impression rank: #13 of Glow Recipe's creatives
- Format: Video: demo + explainer, live in 20 ads
- Markets: US, Canada
- Landing page: Watermelon Glow toner, also sold at Sephora
The hook: "How Watermelon Toner is Made. It all starts with real watermelon."
Why it works: "How it's made" is a format people watch on its own. The voiceover is three short lines, ending in "100% hydrating, 100% pore refining", and the watermelon makes the brand instantly recognisable.
Steal this: Film how your hero product is made and keep the voiceover to three short lines.
14. Dr. Dennis Gross: the founder explains the formula
The dermatologist founder talks straight to camera about the lip treatment he formulated.
Ad data:
- Running for: 109 days (since June 2026), still active
- Impression rank: #4 of Dr. Dennis Gross Skincare's creatives
- Format: Video: founder story + explainer, live in 10 ads
- Markets: US
- Landing page: DRx SpectraLite LipWare Pro
The hook: "I formulated the tinted DermInfusions Plump and Repair lip treatments to instantly plump and define."
Why it works: "I formulated" is a claim only a founder can make, and a board-certified dermatologist saying it carries weight. The ad is plain on purpose: one person, one product, the ingredients explained in order. The click goes to the LED lip device, so the ad sells the pair.
Steal this: If your founder is the expert, let them explain the formula on camera.
15. Augustinus Bader: justifying a $290 cream
A creator names the price in the first line, then explains why makeup artists use it.
Ad data:
- Running for: 93 days (since July 2026), still active
- Impression rank: #2 of Augustinus Bader's creatives
- Format: Video: demo + try-on, live in 15 ads
- Markets: US, Canada, UK, Australia and more
- Landing page: The Rich Cream
The hook: "Let's talk about why you need this $290 rich cream from Augustinus Bader."
Why it works: Saying the price first filters the audience and turns the objection into the hook. The reason given is specific and visual: dewy skin under makeup, the way makeup artists prep models on set. It's the brand's second most-served creative.
Steal this: If you're expensive, say the price first and spend the ad on why.
Product-first statics and simple videos
These 8 ads let the product and one message do the work. Most are images, and the two videos here work like moving statics.
16. Facetheory: 10 benefits, 3 strengths
Three bottles of the same retinal cream, labelled beginner, intermediate and advanced.
Ad data:
- Running for: 401 days (since September 2025), still active
- Impression rank: #6 of Facetheory's creatives
- Format: Image: product shot + benefits, live in 14 ads
- Markets: UK and more
- Landing page: Retinal Supreme MultiCream
The hook: The headline: "10 benefits. 1 bottle."
Why it works: Retinol scares beginners, and this ad answers "which one do I buy?" before anyone asks. Three strengths in a clean ladder tell new users there's a safe place to start and experienced users there's somewhere to go.
Steal this: If buyers worry about picking wrong, show the range as a simple ladder.
17. Primally Pure: travel-size, TSA approved
A flatlay of a travel kit with a boarding pass and a three-word promise.
Ad data:
- Running for: 367 days (since October 2025), still active
- Impression rank: #6 of Primally Pure's creatives
- Format: Image: flatlay + product shot, live in 9 ads
- Markets: US
- Landing page: Jet Set travel bundle
The hook: The headline: "TSA Approved. Eco-Friendly. Non-Toxic."
Why it works: The boarding pass sets the scene in a glance, and the copy names the enemy everyone has met: "No more sketchy hotel products." A travel kit is also an easy first purchase for someone new to the brand.
Steal this: Sell a small kit for a specific moment, like a trip, to get first-time buyers in.
18. SKIN JUICE: colour as the brand
Five bright bottles on white, and nothing else.
Ad data:
- Running for: 354 days (since October 2025), still active
- Impression rank: #1 of SKIN JUICE's creatives
- Format: Image: flatlay + product shot, live in 17 ads
- Markets: Australia, New Zealand
- Landing page: SKIN JUICE homepage
The hook: No text in the image. The copy opens with a customer quote: "Skin Juice changed the game for my skin!"
Why it works: In a feed full of beige and white skincare, saturated colour is the hook. The copy adds the brand story in two lines ("Since 1996", "made in small, fresh batches here in Australia"). It's SKIN JUICE's most-served creative and sends people to the homepage to browse the range.
Steal this: If your packaging is your brand, let a clean product shot carry the ad.
19. OneSkin: one number on a face
A close-up of skin with a dab of cream and "96%" in large type.
Ad data:
- Running for: 190 days (since April 2026), still active
- Impression rank: #4 of OneSkin's creatives
- Format: Image: social proof, live in 7 ads
- Markets: US
- Landing page: OS-01 Face
The hook: The headline: "96% saw an improvement in tone, firmness, and radiance."
Why it works: One big number reads faster than any list of benefits, and it sits on real skin with the product on it. The copy turns the claim into an offer: start a subscription, save 15% and get a travel-size gift.
Steal this: Pick your single strongest study result and make it the headline.
20. Topicals: three ingredients, three jobs
Two pink eye masks with a label for each ingredient and what it does.
Ad data:
- Running for: 192 days (since April 2026), still active
- Impression rank: #1 of Topicals' creatives
- Format: Image: product shot + benefits, live in 5 ads
- Markets: US and more
- Landing page: Faded under-eye masks
The hook: The headline: "Depuff and brighten dark circles."
Why it works: Each ingredient gets a three-word job ("Caffeine targets puffiness"), so a shopper learns why it works without reading a paragraph. "Sephora's #1 eye masks" adds proof, and the copy says it plainly: "viral for a reason."
Steal this: Label your product with each ingredient and its one job.
21. Summer Fridays: a limited flavour
Three tubes of a limited-edition lip balm on a warm beige background.
Ad data:
- Running for: 192 days (since April 2026), still active
- Impression rank: #8 of Summer Fridays' creatives
- Format: Image: product shot, live in 28 ads
- Markets: US and more
- Landing page: Lip Butter Balm Toasted Marshmallow
The hook: The headline: "Lip Butter Balm Toasted Marshmallow."
Why it works: The flavour name does the selling: it's cosy, specific and sounds like a treat. "Limited-edition" in the copy adds urgency without a discount. 28 ads use this creative, so Summer Fridays has rolled it out widely.
Steal this: Give a limited edition a name people can almost taste.
22. Caudalie: one claim, one jar
A purple jar surrounded by grapes with a single clinical claim above it.
Ad data:
- Running for: 181 days (since April 2026), still active
- Impression rank: #12 of Caudalie's creatives
- Format: Video: static to video, live in 7 ads
- Markets: US and more
- Landing page: Premier Cru The Rich Cream
The hook: The headline: "Skin looks 4 years younger after 1 jar."
Why it works: "4 years" and "1 jar" make an anti-aging promise concrete and easy to remember, and the claim is footnoted. The grapes tie the cream to Caudalie's vineyard story without a word about it.
Steal this: Turn your claim into two small numbers: the result and what it takes to get it.
23. Naturium: the whole range in a grid
A fast collage of products, textures and skin, ending on "Results for Every Skin Type".
Ad data:
- Running for: 236 days (since February 2026), still active
- Impression rank: #1 of Naturium's creatives
- Format: Video: try-on + high production, live in 14 ads
- Markets: US, Canada and more
- Landing page: Naturium best sellers
The hook: The on-screen card: "Results for Every Skin Type."
Why it works: For a brand with dozens of products, one hero can undersell the range. The grid shows face and body, serum and wash, in a few seconds, and the best sellers page lets people pick. It's Naturium's most-served creative.
Steal this: If you sell a range, show it as a grid and send people to best sellers.
Offer ads
These 5 ads give people a reason to buy today. Each one makes the deal the headline and keeps everything else simple.
24. First Aid Beauty: 3 for $36
A tube of barrier balm on blue with the price deal in red.
Ad data:
- Running for: 247 days (since February 2026), still active
- Impression rank: #5 of First Aid Beauty's creatives
- Format: Image: product shot + offer, live in 33 ads
- Markets: US and more
- Landing page: Ultra Repair Rescue Barrier Balm trio
The hook: The headline: "3 for $36."
Why it works: The copy shows the saving in two short lines: "Normally $54. Now $36." The image lists three uses (dry hands, stressed skin, makeup prep), which justifies buying three. Running in 33 ads, it's the most widely used creative in this post.
Steal this: Pair a multi-pack deal with a reason to own more than one.
25. Solawave: buy one, get one free
Split image: the LED mask glowing on one side, a smiling customer on the other.
Ad data:
- Running for: 236 days (since February 2026), still active
- Impression rank: #1 of Solawave's creatives
- Format: Image: product shot + try-on + offer, live in 9 ads
- Markets: US
- Landing page: Wrinkle Retreat Pro LED face mask
The hook: The headline: "Buy 1 Get 1 Free."
Why it works: The two halves of the image are the two halves of the deal: one mask for you, one for someone else. The copy says it outright: "give someone you love the gift of real results." It's Solawave's most-served creative.
Steal this: Frame buy one get one as a gift, and show both people.
26. Go-To Skin Care: a discount with manners
A soft pink primer bottle and "15% Off Your First Order".
Ad data:
- Running for: 205 days (since March 2026), still active
- Impression rank: #2 of Go-To Skin Care's creatives
- Format: Image: product shot + offer, live in 18 ads
- Markets: Australia and more
- Landing page: Go-To homepage
The hook: The copy: "Useful, effective skincare is great but it's magnificent when it comes with a discount."
Why it works: A plain first-order discount gets a voice. The last line, "It's just good manners in 2026", sounds like Go-To and nobody else. The image stays calm and on brand, so the offer doesn't cheapen it.
Steal this: Write your discount copy in your brand's voice instead of "Limited time only!"
27. Hero Cosmetics: a new use for a known product
The Mighty Patch box in a hand, with a strike-through price.
Ad data:
- Running for: 143 days (since May 2026), still active
- Impression rank: #15 of Hero Cosmetics' creatives
- Format: Image: product shot + offer, live in 12 ads
- Markets: US and more
- Landing page: Mighty Patch for Dark Spots
The hook: The headline: "Lingering dark spots?"
Why it works: Everyone knows Mighty Patch for pimples; the copy uses that: "Mighty Patch isn't just for absorbing gunk." The question headline targets the next problem after a breakout, and the $12.99 to $10.99 price cut makes trying it cheap.
Steal this: Launch a new product by tying it to the one people already know you for.
28. Sun Bum: build your own bag
A pile of Sun Bum bottles spilling out of a banana-print beach bag.
Ad data:
- Running for: 121 days (since June 2026), still active
- Impression rank: #2 of Sun Bum's creatives
- Format: Image: product shot + offer, live in 7 ads
- Markets: US and more
- Landing page: Build a bag
The hook: The copy: "Build Your Own Bag. Bundle any 5 items and get a free limited-edition bag plus 10% off."
Why it works: The free bag is the hero of the image, so the gift is the reason to click, not the discount. "Any 5 items" pushes order size up, and the beach scene sells the moment you'll use them.
Steal this: Make a free branded gift the offer, and tie it to a minimum bundle.
Patterns across these 28 ads
Looking at all 28 ads together, a few things stand out. Every number here comes from the Adspo data behind this list.
- Video leads in skincare. 17 of the 28 are videos and 11 are images. Videos carry the demos, testimonials and explainers; images carry kits, single claims and offers.
- Long runs are normal. The median ad here has run for 207 days. 19 have run for 6 months or more, and 7 for over a year. For ads ranked purely by runtime across every niche, see the longest running Facebook ads of 2026.
- These are top creatives, not old tests. The median impression rank is #4 in the brand's own account. 17 of the 28 are in their brand's top 5, and 6 are the creative their brand serves most.
- Winners get reused. 15 of the 28 creatives run in 10 or more separate ads. First Aid Beauty's runs in 33, Evereden's in 32 and Dermalogica's in 31.
- People carry the message. 14 of the 28 are built around a person: a creator, a customer, a doctor or a founder. For more on this style, see what UGC ads are.
- Few lead with a discount. Only 7 of the 28 make a discount the offer. The rest sell on a demo, a person or the product.
- Most send people to one product. 23 of the 28 link to at least one specific product, kit or offer page. 4 send some or all clicks to Sephora or Ulta, and only 2 link to the homepage alone.
How to find skincare ads like these for your brand
You can find long-running skincare ads in a few minutes:
- Open Adspo and filter the ad library to the Beauty & Cosmetics category, or start from the skincare, acne or sunscreen ad pages.
- Filter to active ads and sort by Longest running.
- Open a creative to see its hook, transcript, copy, landing page and how many ads use it. Check its impression rank: a long runtime plus a low rank means the brand is still putting money behind it.
- Track the brands you want to follow and save the ads you want to brief from to a board.
For a list of brands to research first, see our top skincare brands of 2026, and for the pages these ads send people to, our skincare landing page examples. For examples across every niche, see the 50 best Facebook ad examples, and for supplements, the 25 best supplement Facebook ads.
Frequently asked questions
What makes a good skincare Facebook ad?
In the 28 ads in this post, the good ones do one job fast: show the texture on skin, name one problem, or put an expert on camera to explain one ingredient. 17 of the 28 are videos, most open on a face or a product in a hand, and 23 send the click to a specific product, kit or offer page instead of the homepage.
Are video or image ads better for skincare on Facebook?
Both run for months. 17 of these 28 long-running skincare ads are videos and 11 are images. Videos carry the demos, testimonials and expert explainers. Images carry offers, kits and single claims like Topicals' "Depuff and brighten dark circles".
How long do skincare Facebook ads run?
The ads in this post have run for 93 to 720 days and are all still active. The median is 207 days, 19 of the 28 have run for 6 months or more and 7 have run for over a year. Hey Bud's "these aren't blackheads" video has run for 577 days and Norse Organics' acne testimonial for 720.
Do skincare Facebook ads need a discount?
No. Only 7 of the 28 ads lead with a discount, like Solawave's buy one get one free or First Aid Beauty's 3 balms for $36. The other 21 sell on a demo, a testimonial, an expert or the product itself.
Where should skincare Facebook ads send traffic?
Most of these ads send people to one product or kit page: 23 of the 28 link to at least one specific product, kit or offer page. 3 link to a collection, 2 to the homepage, and 4 send some or all of their clicks to Sephora or Ulta, which suits brands that sell mostly in stores.
How can I see my competitors' skincare Facebook ads?
The free Meta Ad Library shows any brand's live ads. Adspo adds what the Ad Library doesn't: how long each creative has run, its impression rank within the brand's account, every ad that uses it, the transcript and the landing page. Adspo covers 10,000+ verified brands, costs $29/month or $19/month billed yearly, and has a 7-day free trial.
Wrapping it up
The best skincare Facebook ads aren't the prettiest. They're the ones that show the product on real skin, name one problem, and give one clear reason to believe: a demo, an expert, a number or a fair offer.
Every ad here came from Adspo's data, and you can find the same signals for any skincare brand in your market. Try Adspo free for 7 days.