These are the Facebook ads brands have kept paying for, not the ones that went viral for a week. The shortest has run for 695 days. The longest has run since July 2022.
Runtime is the best public proof that an ad works. Meta doesn't show spend or sales for commercial ads, but brands turn off ads that lose money. An ad that's still live after 2 or 3 years is earning its spend, day after day.
Below are 18 of the longest running active Facebook ads in Adspo right now, ranked by runtime. For each one you get the data behind it, what it does and the idea you can steal.
The longest running Facebook ads at a glance
| Rank | Brand | Runtime | Format | Started |
|---|---|---|---|---|
| 1 | Tony's Chocolonely | 1,552 days | Video | Jul 2022 |
| 2 | Bellroy | 1,137 days | Image | Sep 2023 |
| 3 | Spartan | 1,120 days | Image | Sep 2023 |
| 4 | Outdoor Voices | 1,111 days | Image | Sep 2023 |
| 5 | Henson Shaving | 1,078 days | Image | Nov 2023 |
| 6 | Meller | 1,056 days | Image | Nov 2023 |
| 7 | L.G.R | 1,036 days | Video | Dec 2023 |
| 8 | Big Blanket Co | 973 days | Image | Feb 2024 |
| 9 | Leesa | 931 days | Image | Mar 2024 |
| 10 | 8Greens | 866 days | Image | May 2024 |
| 11 | Rogue Fitness | 798 days | Image | Aug 2024 |
| 12 | Thistle | 785 days | Image | Aug 2024 |
| 13 | Spot and Tango | 748 days | Image | Sep 2024 |
| 14 | Carnivore Snax | 740 days | Image | Oct 2024 |
| 15 | Raw Juicery | 711 days | Video | Nov 2024 |
| 16 | Brunaé Body | 706 days | Image | Nov 2024 |
| 17 | Hungryroot | 696 days | Image | Nov 2024 |
| 18 | Fabula Coffee | 695 days | Image | Nov 2024 |
Facebook ads running for 1,000+ days
These 7 ads have been live for close to 3 years or more. Most of them are almost boringly simple.
1. Tony's Chocolonely: a 5-second look at how the bar is made
Tony's Chocolonely's longest-running active creative is a short factory video. Caramel pours onto chocolate, and the text promises to show how the bar is made "in 5 seconds".
Ad data:
- Running for: 1,552 days (since July 2022), still active
- Impression rank: #14 of Tony's Chocolonely's creatives
- Format: Video: demo
- Markets: US
The hook: the on-screen text "How we make our milk caramel sea salt bar (in 5 seconds)". The copy calls it "our fans' favorite".
Why it works: Process footage is oddly satisfying, and it's short enough to finish. It names one bestselling bar instead of the whole range, and it never needs a discount.
Steal this: Film 5 seconds of your product being made and promise the viewer exactly that.
2. Bellroy: one product, one job, one line
Bellroy's Tech Kit ad is a single product shot: an open pouch full of cables and a charger on a brown background. The headline does the rest.
Ad data:
- Running for: 1,137 days (since September 2023), still active
- Impression rank: #2 of Bellroy's creatives
- Format: Image: product shot, with 9 variants
- Markets: US, Canada, UK, Australia, New Zealand and more
- Landing page: Bellroy's For Work collection
The hook: the headline "Tech Kit. Chargers, cables, cords, check."
Why it works: You see the problem solved in one glance: everything has a slot. It's #2 in Bellroy's account and live in 18 ads, so this isn't a forgotten test. It's a workhorse.
Steal this: Show your product open and in use, then write a headline that lists what it holds or fixes.
3. Spartan: a free workout guide instead of a sale
Spartan's top creative doesn't sell a race entry. It gives away a free 5-day training schedule for first-timers.
Ad data:
- Running for: 1,120 days (since September 2023), still active
- Impression rank: #1 of Spartan's creatives
- Format: Image: lifestyle
- Markets: US
The hook: the headline "FREE Spartan Workout Guide", over a "5-day first-timer" training schedule.
Why it works: A race is a big commitment. A free plan is a small one. It catches people who are curious but not ready, and gets them training for the race before they've signed up.
Steal this: If your product is a big decision, run an ad for the free first step instead.
4. Outdoor Voices: the fleece that sells a feeling
Outdoor Voices has kept a whole set of fleece ads live since September 2023. This one is a close-up of two people hugging, one in a green fleece, with a single word: "Fleece."
Ad data:
- Running for: 1,111 days (since September 2023), still active
- Impression rank: #3 of Outdoor Voices's creatives
- Format: Image: lifestyle
- Markets: US
- Landing page: Outdoor Voices new arrivals
The hook: the headline "Find Your Fleece".
Why it works: It shows how the fleece feels, warm and soft, without a spec in sight. The ad links to new arrivals, so the same evergreen image keeps selling whatever is new this season.
Steal this: Pair an evergreen image with a landing page that changes, so the ad never goes stale.
5. Henson Shaving: the price of a blade, out loud
Henson Shaving's ad is a rose gold razor on a rock. The copy does the selling, with one sharp comparison.
Ad data:
- Running for: 1,078 days (since November 2023), still active
- Impression rank: #37 of Henson Shaving's creatives
- Format: Image: product shot
- Markets: US, Canada, Australia, New Zealand and more
- Landing page: Henson Shaving homepage
The hook: the copy opens with "Marketing has made you think that paying $2.50 for a replacement blade instead of $0.12 is okay."
Why it works: It turns a premium razor into the cheap option by pricing the blades, not the handle. The headline adds a 100-day satisfaction guarantee to take away the risk. It's live in 28 ads.
Steal this: If you cost more upfront, show the number that makes you cheaper over time.
6. Meller: the whole range in one grid
Meller's ad is a clean grid of more than 20 pairs of sunglasses in different colors. No model, no scene, just choice.
Ad data:
- Running for: 1,056 days (since November 2023), still active
- Impression rank: #22 of Meller's creatives
- Format: Image: product grid
- Markets: US, UK, Canada, Australia, New Zealand and more
- Landing page: Meller Nayah All Black sunglasses
The hook: the headline "Quality eyewear designed in Barcelona".
Why it works: A grid invites you to pick your favorite, which is already half a decision. It's live in 54 ads, the most of any ad in this report.
Steal this: If you sell many colors, show them all at once and let people choose.
7. L.G.R: a high-fashion video for handmade sunglasses
L.G.R's ad is a moody, cinematic clip of a model in sunglasses. It reads more like a fashion film than a product ad.
Ad data:
- Running for: 1,036 days (since December 2023), still active
- Impression rank: #35 of L.G.R's creatives
- Format: Video: model try-on, high production
- Markets: US
- Landing page: L.G.R on Instagram
The hook: the opening shot of the model and the L.G.R logo. The copy is short: "Express yourself", with tags for the Marrakech collection and "Handmade in Italy".
Why it works: For a luxury brand, the ad's job is to build desire, not to push a click. It sends people to Instagram, where the brand's world does the convincing.
Steal this: For premium products, give one ad pure mood and send it somewhere people can browse.
Facebook ads running for 2 to 3 years
The next 7 ads launched between February and October 2024 and are still going. More of them use offers and reviews.
8. Big Blanket Co: a customer quote as the headline
Big Blanket Co's ad is a 4-image grid of grey bedding. The headline is a customer's line about a problem every couple knows.
Ad data:
- Running for: 973 days (since February 2024), still active
- Impression rank: #4 of Big Blanket Co's creatives
- Format: Image: lifestyle + product shots
- Markets: US and more
- Landing page: Big Blanket Co offer page
The hook: the headline "No More Fighting Over The Sheets!", credited to a customer.
Why it works: The headline names a fight, not a feature. The copy adds a quote from a USA Today Reviewed tester and a limited time offer, and the click goes to a dedicated offer page, not the homepage.
Steal this: Use the problem your customers describe, in their words, as the headline.
9. Leesa: an online mattress brand advertising showrooms
Leesa built its brand online. This ad tells people they can now try the mattress in person.
Ad data:
- Running for: 931 days (since March 2024), still active
- Impression rank: #49 of Leesa's creatives
- Format: Image: retail announcement
- Markets: US
- Landing page: Leesa's try in store page
The hook: "Try award-winning mattresses in-store", with a "Find a showroom now" button drawn into the image.
Why it works: The biggest objection to buying a mattress online is not being able to lie on it. This ad answers that objection directly, with a clear next step.
Steal this: Find your biggest buying objection and run one ad that only answers it.
10. 8Greens: four benefits in four icons
8Greens' ad is a jar of greens gummies on a bright orange background, with four benefit icons underneath.
Ad data:
- Running for: 866 days (since May 2024), still active
- Impression rank: #2 of 8Greens' creatives
- Format: Image: product shot + benefits
- Markets: US
- Landing page: 8Greens Super Greens Gummies + Fiber
The hook: the headline "The Super Greens that does it all".
Why it works: The color stops the scroll, and the four icons let you read the benefits in a second. It goes straight to the product page for the exact product in the picture.
Steal this: Put your top 3 or 4 benefits on the image as icons, not in the caption.
11. Rogue Fitness: the premium bench for less
Rogue's ad is a black-and-white grid of close-ups of its Manta Ray bench: the pad, the handle, the adjustment settings.
Ad data:
- Running for: 798 days (since August 2024), still active
- Impression rank: #22 of Rogue Fitness's creatives
- Format: Image: product details
- Markets: US and more
- Landing page: Rogue Manta Ray Adjustable Bench
The hook: the headline "A Premium Bench for Less."
Why it works: Gym buyers care about build quality, so the close-ups show the parts they'd check in a store. The copy explains why this version costs less without feeling cheaper: the same pad material as the pricier bench.
Steal this: For a cheaper version of a product, explain exactly what's the same as the premium one.
12. Thistle: a chef, a bowl and 40% off
Thistle's ad shows a chef eating from a bowl of food, with the line "Colicchio-approved meals delivered for less than takeout."
Ad data:
- Running for: 785 days (since August 2024), still active
- Impression rank: #18 of Thistle's creatives
- Format: Image: lifestyle + expert
- Markets: US and more
- Landing page: Thistle welcome offer
The hook: the headline "Take 40% off! Healthy has never tasted so good."
Why it works: A named chef answers "will it taste good?" before you ask. "Less than takeout" frames the price against what you'd spend anyway, and the link goes to a page built for the 40% offer.
Steal this: Compare your price to what customers already spend instead of to competitors.
13. Spot and Tango: a meme, not a dog food ad
Spot and Tango's long-runner is a meme: Kermit the Frog lying in bed with a small dog, captioned "Sometimes you just need to lie in bed with your dog and do nothing for 5 years..."
Ad data:
- Running for: 748 days (since September 2024), still active
- Impression rank: #20 of Spot and Tango's creatives
- Format: Image: meme
- Markets: US
- Landing page: Spot and Tango on Instagram
The hook: the meme caption itself.
Why it works: Dog owners share dog memes. The ad looks like content, not an ad, and it builds a following on Instagram that the brand can sell to later.
Steal this: Run one ad that's pure entertainment for your audience and point it at your social profile.
14. Carnivore Snax: "You'll never eat jerky again"
Carnivore Snax's ad shows 3 bags of its meat chips over a red brush stroke, with "New packaging, same Carnivore Snax" along the bottom.
Ad data:
- Running for: 740 days (since October 2024), still active
- Impression rank: #4 of Carnivore Snax's creatives
- Format: Image: product shot + benefits
- Markets: US and more
- Landing page: Carnivore Snax first-order discount
The hook: the headline "You'll Never Eat Jerky or Biltong Again".
Why it works: It names the product you'd buy instead and claims to replace it. The copy describes the texture, "crispy, airy meat chips", adds a fan quote and applies 10% off automatically through a discount link.
Steal this: Name the product your customer buys today, and promise they won't go back.
Facebook ads running for nearly 2 years
The last 4 ads all launched in November 2024. Three of them lean on customer reviews.
15. Raw Juicery: a talking head that says "listen"
Raw Juicery's ad is a man in a cap talking straight to camera, with juice bottles in front of him and the caption "The best way to detox".
Ad data:
- Running for: 711 days (since November 2024), still active
- Impression rank: #9 of Raw Juicery's creatives
- Format: Video: talking head demo
- Markets: US and more
- Landing page: Raw Juicery cleanses
The hook: "Okay, pay attention and listen, because this is something everyone needs to hear."
Why it works: The first line is a direct order to stop scrolling. The headline adds free 1-day shipping, and the click lands on the cleanses page, which matches the promise in the video.
Steal this: Open your video with a line that tells the viewer to stop and listen.
16. Brunaé Body: a beach photo that looks like a post
Brunaé Body's ad is a casual beach photo of its tanning products on a towel, captioned "My kinda lineup @brunaebody".
Ad data:
- Running for: 706 days (since November 2024), still active
- Impression rank: #43 of Brunaé Body's creatives
- Format: Image: social proof
- Markets: US, UK, Canada, Australia, New Zealand and more
- Landing page: Brunaé Body homepage
The hook: the headline "Tan DARK & FAST without hours in the sun".
Why it works: The image looks like a customer's story, not a studio shot. The copy adds a 5-star review and a note recommending sunscreen. It's live in 40 ads across 5+ markets.
Steal this: Shoot your product the way a customer would post it.
17. Hungryroot: the grocery box as a flatlay
Hungryroot's ad is a 4-photo grid: a box of groceries, a salad bowl, bottled shakes and a fridge full of food.
Ad data:
- Running for: 696 days (since November 2024), still active
- Impression rank: #44 of Hungryroot's creatives
- Format: Image: flatlay + product shots
- Markets: US and more
- Landing page: Hungryroot landing page
The hook: the headline "The Easiest Way to Eat Healthy".
Why it works: The grid shows the whole journey, from box to meal to a full fridge, in one image. It's live in 43 ads and sends traffic to a dedicated landing page, not the homepage.
Steal this: Use a 4-photo grid to show the before, the product and the result in one image.
18. Fabula Coffee: a creator holding the pack
Fabula's ad is a woman in a kitchen smiling and holding up a green Fabula pack. It looks like a frame from a creator's video.
Ad data:
- Running for: 695 days (since November 2024), still active
- Impression rank: #35 of Fabula Coffee's creatives
- Format: Image: lifestyle
- Markets: US
- Landing page: Fabula teas
The hook: the headline "Fabula Healthy & Tasty Tea".
Why it works: A real face holding the product feels like a recommendation, not an ad. The long copy stacks two customer reviews and a checklist of benefits for people who read before they click.
Steal this: Use a still from creator content as a static ad. It's a cheap way to test a face against a product shot.
Patterns across these 18 ads
We computed these from the Adspo data for the 18 ads above.
- Static images last. 15 of the 18 are images and only 3 are videos. Long-running creatives tend to be simple: one product, one idea, one line.
- The median runtime is about 899 days, roughly 2.5 years. 7 of the 18 have passed 1,000 days.
- Long-runners are often top performers. 7 of the 18 are in the top 10 of their brand's account, and Spartan's is #1.
- Brands reuse them. 8 of the 18 creatives are live in 10 or more separate ads. Meller's runs in 54, Hungryroot's in 43 and Brunaé Body's in 40.
- Few lead with a discount. Only 3 put an offer in the headline or link: Thistle (40% off), Carnivore Snax (10% off) and Big Blanket Co (a limited time offer). Spartan offers a free guide instead.
- Reviews show up a lot. 5 of the 18 quote a customer or a reviewer in the headline or copy.
- Most send traffic to a specific page. 7 link to a product or collection page and 4 to a dedicated offer or landing page. Only 2 link to a homepage, and 2 send people to Instagram.
- Food and drink leads. 6 of the 18 come from food and drink brands, more than any other category.
How to find the longest running ads for your brand
The free Meta Ad Library shows when each ad started, but as our Facebook Ad Library guide shows, it can't sort by runtime. Here's how to do it in Adspo:
- Pick a category or brand. Browse a category like food and drinks, or search for a competitor among 10,000+ verified brands.
- Sort by longest running. Filter to active ads only so you see what's still live today.
- Check the impression rank. A 900-day ad in the top 10 of the brand's account is a winner. A 900-day ad ranked #1,700 is probably a forgotten test.
- Open the landing page. See where the click goes: product page, offer page or quiz.
- Track the brand. Follow it to see when it launches something new, then save the best ads to a board for your next brief.
For more ideas by angle, see our 50 best Facebook ad examples, our Facebook ad copy examples and our breakdown of UGC ads.
Frequently asked questions
What is the longest running Facebook ad in 2026?
In our October 15, 2026 pull from Adspo, the longest running active ad in this report is a Tony's Chocolonely video showing its milk chocolate caramel sea salt bar being made. It has run since July 2022, for 1,552 days. The 18 ads in this report have run for 695 to 1,552 days, with a median of about 899 days.
How do you find the longest running ads in the Facebook Ad Library?
The free Meta Ad Library shows a Started running on date on every ad card, but it doesn't let you sort by runtime, so you have to count the days yourself. Adspo shows each creative's full runtime and lets you sort any brand's ads, or a whole category, by longest running.
Does a long-running Facebook ad mean it's profitable?
Not for certain. Meta doesn't publish spend or sales for commercial ads, so nobody outside the brand knows an ad's return. But brands rarely keep paying for an ad that loses money for 2 or 3 years, so a long runtime is the strongest public signal that an ad is earning its place.
How long should a Facebook ad run?
There's no fixed number. Most ads are tests that get turned off within weeks. The ads in this report show that a creative that keeps working can run for years: all 18 have been live for at least 695 days, and 7 have passed 1,000 days.
What kind of ads run the longest on Facebook?
In this report, simple formats last longest: 15 of the 18 ads are static images, and most are a clean product shot or lifestyle photo with one clear idea. 8 of the 18 creatives are live in 10 or more separate ads, which suggests the brand keeps reusing them across campaigns and markets.
How can I see a competitor's longest running ads?
Open the brand in Adspo and sort its creatives by longest running. You'll see each creative's runtime, its impression rank within the brand's account, the landing page and the target countries. Adspo covers 10,000+ verified brands and has a 7-day free trial.
Wrapping it up
A viral ad tells you what got attention for a week. A long-running ad tells you what a brand keeps paying for. These 18 have run for 695 to 1,552 days, and most of them are simple: one product, one benefit, one clear next step.
Find the long-runners in your own niche, check where they rank in the brand's account and brief from what lasts. Try Adspo free for 7 days and sort any brand's ads by longest running.