These are the pet ads brands have kept paying for, not the ones that went viral for a week.
Every ad below was still running on November 4, 2026. The shortest has been live for 115 days, the median for 252 and the longest for 806. Brands turn off ads that don't earn their spend, usually within weeks, so a pet food or supplement ad that has run for 8 months is one of the clearest public signs it's working.
For each of the 25 you get the ad, how long it has run, where it ranks in the brand's own account, how many ads use it, the hook, why it works and one thing to steal. The ads come from 17 pet brands, from fresh dog food to cat litter, supplements and the retailers Chewy and Petco.
Fresh dog food ads
The biggest group of pet advertisers on Meta. Almost all of them sell a first box at a discount, so the creative has to explain why fresh food is worth switching to before the offer does the rest.
1. The Farmer's Dog: "not burnt brown balls"
A happy doodle sits next to a Farmer's Dog box and packs of fresh food, with the copy doing the arguing.
Ad data:
- Running for: 703 days (since November 2024), still active
- Impression rank: #3 of The Farmer's Dog's creatives
- Format: Image: product shot
- Markets: US, UK and other markets
- Ads using it: 13
- Landing page: 50% off offer page
The hook: The copy opens with "Dog food should be food, not burnt brown balls."
Why it works: The image is calm and the copy is blunt. Calling kibble "burnt brown balls" makes every owner picture what's in their dog's bowl, and the headline gives the way out: 50% off the first box. It runs in 13 ads and is the #3 creative in the account.
Steal this: Describe your competitor's product in plain, unflattering words, and let a happy customer photo carry the image.
2. The Farmer's Dog: a 22-year-old dog
A pack of The Farmer's Dog food labeled for Lulu, while her owner tells you her age.
Ad data:
- Running for: 354 days (since November 2025), still active
- Impression rank: #11 of The Farmer's Dog's creatives
- Format: Video: customer testimonial
- Markets: US, IN and other markets
- Ads using it: 29
- Landing page: 50% off offer page
The hook: "Lulu is a 22-year-old mutt."
Why it works: A 22-year-old dog is a number that stops any owner. The ad doesn't promise long life: the owner just says the food has been "a really key part of her health", and the age does the rest. It runs in 29 ads.
Steal this: If one customer's story has a number that stops people, lead with the number.
3. Spot and Tango: the code on a shelf photo
A photo of Spot and Tango UnKibble bags stacked on a shelf with a handwritten "50% OFF" sign.
Ad data:
- Running for: 215 days (since April 2026), still active
- Impression rank: #1 of Spot and Tango's creatives
- Format: Image: product shot + offer / discount
- Markets: US, Canada and other markets
- Ads using it: 22
- Landing page: Spot and Tango Canada homepage
The hook: The headline "Save 50% on with code SPOT50".
Why it works: It looks like a photo someone took in a store, not a designed ad. The copy packs in the two objections fresh food buyers have, freezer space and price ("40% less than other brands"), plus a money-back promise. It's Spot and Tango's #1 creative.
Steal this: Shoot your offer like a real shelf sign, and answer the top two objections in the copy.
4. Jinx: a checklist against "others"
A Jinx bowl next to an unnamed "Others" bowl, with four ticks and four crosses.
Ad data:
- Running for: 139 days (since June 2026), still active
- Impression rank: #7 of Jinx's creatives
- Format: Image: us vs them + product features & benefits
- Markets: US and other markets
- Ads using it: 11
- Landing page: Jinx homepage
The hook: The headline "What makes Jinx the healthier choice for your dog?"
Why it works: A comparison table is the fastest way to explain why one food is better, and "Others" keeps it fair without naming anyone. The four rows (grass-fed beef, no mystery meat, no cheap fillers, gentle on stomachs) are the exact things owners look for on a label.
Steal this: Build a ticks and crosses table against "others" using the words buyers search on the label.
5. Sundays: for dog parents too
A creator shows a bag of Sundays air-dried dog food and explains why it's easy for owners.
Ad data:
- Running for: 132 days (since June 2026), still active
- Impression rank: #2 of Sundays' creatives
- Format: Video: demo + customer testimonial
- Markets: US and other markets
- Ads using it: 6
- Landing page: 50% off offer page
The hook: "Not only is Sundays for dogs, but it's also for dog parents."
Why it works: Most dog food ads sell to the dog. This one sells to the person doing the feeding: no mess and no prep. The click goes to a 50% off first order page. It's the brand's #2 creative.
Steal this: Sell the owner's convenience, not just the pet's health.
6. Sundays: small bites for small dogs
A Yorkshire terrier, two bags of food and the headline "Small Bites. Food Right-sized for Small Dogs."
Ad data:
- Running for: 118 days (since July 2026), still active
- Impression rank: #1 of Sundays' creatives
- Format: Image: offer / discount + product features & benefits
- Markets: US and other markets
- Ads using it: 6
- Landing page: Sundays subscriptions page
The hook: The headline "Small Bites."
Why it works: It calls out one audience, owners of small dogs, and solves one complaint, food too big for their mouths. The 30% off badge and a 14-day money-back guarantee lower the risk of trying it. It's Sundays' #1 creative.
Steal this: Launch a product for one sub-audience, and name that audience in the headline.
Cat food and cat gear ads
Cat owners are a separate audience with separate problems: picky eaters, litter that tracks, one cat stealing another's food. These ads speak to each one.
7. Made by Nacho: an illustrated starter kit
A flat illustration of a Made by Nacho starter box surrounded by cartoon meat and fish, with the price in a starburst.
Ad data:
- Running for: 797 days (since August 2024), still active
- Impression rank: #5 of Made by Nacho's creatives
- Format: Image: illustration + product shot + offer / discount
- Markets: US and other markets
- Ads using it: 6
- Landing page: Starter Kit
The hook: The headline "Exclusive offer: 25% off Made by Nacho Starter Kit".
Why it works: Illustration stands out in a feed full of photos, and the price ($34.99, 25% off) and free shipping are the first things you read. The copy adds a famous name: recipes "crafted by cat dad Chef Bobby Flay". It has run since August 2024.
Steal this: Try an illustrated offer ad: price in a starburst, product in the middle, one line of copy.
8. Made by Nacho: Bobby Flay opens the box
Chef Bobby Flay stands in a kitchen behind an open Made by Nacho starter kit and walks through what's inside.
Ad data:
- Running for: 594 days (since March 2025), still active
- Impression rank: #1 of Made by Nacho's creatives
- Format: Video: unboxing + founder story
- Markets: US and other markets
- Ads using it: 23
- Landing page: Made by Nacho homepage
The hook: "Welcome to Made by Nacho."
Why it works: A famous co-founder unboxing his own product is both a founder story and an endorsement. He speaks to new cat owners and long-time ones in the first lines, so nobody feels left out. It's the brand's #1 creative and runs in 23 ads.
Steal this: If your founder is known, film them unboxing the starter kit, not reading a script.
9. Tuft & Paw: "life-changing cat food"
A cat's paw reaches into a bowl of Tuft & Paw's cat food under a single-word caption.
Ad data:
- Running for: 760 days (since October 2024), still active
- Impression rank: #18 of Tuft & Paw's creatives
- Format: Video: demo + explainer
- Markets: US and other markets
- Ads using it: 8
- Landing page: Really Great Cat Food page
The hook: "This is life-changing cat food, and here's why."
Why it works: "Life-changing" is a big claim, and "here's why" promises the reasons right away. The visual is the cat going for the food, which is the only proof a cat owner trusts. It has run since October 2024.
Steal this: Pair a big claim with "and here's why", then show the pet doing the convincing.
10. Tuft & Paw: the founder fixes litter
Tuft & Paw's founder sits next to a bag of Really Great Cat Litter and explains why they made a new version.
Ad data:
- Running for: 264 days (since February 2026), still active
- Impression rank: #4 of Tuft & Paw's creatives
- Format: Video: demo + founder story
- Markets: US
- Ads using it: 10
- Landing page: OdorStop litter page
The hook: "Hey, I'm Jackson. I'm the founder of Tuft & Paw and Really Great Cat Litter."
Why it works: Founder ads work when the founder names a problem, and here it's the most annoying one: tracking. He talks like he's on a call with you, and the copy backs it with a 30-day guarantee. It's the brand's #4 creative.
Steal this: Have your founder say what annoyed them about the category, then show the fix.
11. Petlibro: "None of the drama"
Three cats eat from three Petlibro RFID feeders, one each, under a short headline.
Ad data:
- Running for: 229 days (since March 2026), still active
- Impression rank: #1 of Petlibro's creatives
- Format: Image: product shot
- Markets: US and other markets
- Ads using it: 14
- Landing page: RFID pet feeder
The hook: The on-image line "All their meals. None of the drama."
Why it works: Anyone with two cats knows the drama: one eats the other's food. The photo shows the fix without explaining the technology, and the copy adds the detail, RFID that unlocks meals for the right pet. It's Petlibro's #1 creative.
Steal this: Name the household problem in a few words, and let the photo show it solved.
Pet supplement ads
Supplement brands sell something owners can't see working, so their ads lean on symptoms owners can see: itching, stiff joints, a dog eating grass.
12. Dog is Human: top 3 supplements for itchy dogs
A woman talks to camera under the caption "Top 3 Supplements to give your ITCHY dog".
Ad data:
- Running for: 771 days (since September 2024), still active
- Impression rank: #11 of Dog is Human's creatives
- Format: Video: offer / discount + listicle / tier list
- Markets: US and other markets
- Ads using it: 4
- Landing page: Multivitamin page
The hook: "Top three supplements to give your itchy dog."
Why it works: It reads like advice, not an ad, and it calls out owners of itchy dogs in the first line. A list format keeps people watching to the end, where the brand's own multivitamin sits. It has run since September 2024.
Steal this: Put your product inside a short "top 3" list for one symptom, not in a solo pitch.
13. Dog is Human: "Itchy dog?" and a checklist
A hand holds an open tub of Dog is Human's multivitamin beside a list of ten symptoms.
Ad data:
- Running for: 132 days (since June 2026), still active
- Impression rank: #1 of Dog is Human's creatives
- Format: Image: product shot + product features & benefits
- Markets: US
- Ads using it: 6
- Landing page: Discount page
The hook: The on-image line "ITCHY DOG? THIS DAILY CHEW TARGETS:"
Why it works: The list does the qualifying: itchy skin, paw-licking, yeasty ears, shedding. An owner who sees one of their dog's habits on it keeps reading. It's the brand's #1 creative.
Steal this: List the symptoms your buyer can see at home, so they diagnose themselves.
14. PetLab Co.: "Itchy dog? Try PetLab Co."
A clean product shot of PetLab's probiotic chews with a review badge and three proof points.
Ad data:
- Running for: 382 days (since October 2025), still active
- Impression rank: #12 of PetLab Co.'s creatives
- Format: Image: review / social proof
- Markets: US
- Ads using it: 40
- Landing page: Probiotic chews offer page
The hook: The on-image line "Itchy dog? Try PetLab Co."
Why it works: It's a classic social proof image: a review badge at the top, then "over 2.2 million dogs helped" and a tub sold "every 12 seconds". Each claim is a number, which makes it easy to scan. It runs in 40 ads, the most of any image here.
Steal this: Stack 3 numeric proof points under a one-line question.
15. PetLab Co.: paws that smell like Fritos
A man in scrubs talks to camera in a clinic, pointing at a pixelated example, and runs through odd dog habits.
Ad data:
- Running for: 192 days (since April 2026), still active
- Impression rank: #3 of PetLab Co.'s creatives
- Format: Video: expert / authority
- Markets: US
- Ads using it: 19
- Landing page: Quiz page
The hook: "If your dog eats grass, and their paws smell like Fritos... stop what you're doing right now."
Why it works: "Paws smell like Fritos" is oddly specific, and every owner who has noticed it feels called out. Stacking three habits catches more owners, and the click goes to a quiz, not a product page. It's PetLab's #3 creative.
Steal this: Use the weird, specific habit owners notice but never mention, and stack two or three of them.
16. Wuffes: "Half price today"
A tub of Wuffes Hip and Joint Chews on a wall of repeated "50% OFF" text.
Ad data:
- Running for: 287 days (since January 2026), still active
- Impression rank: #1 of Wuffes' creatives
- Format: Image: product shot + offer / discount
- Markets: US and other markets
- Ads using it: 37
- Landing page: "5 reasons" listicle page
The hook: The on-image line "HALF PRICE TODAY".
Why it works: It's pure offer, and the visual repeats it until you can't miss it. The copy does the emotional work ("shorter walks, less excited for playtime"), and the click goes to a "5 reasons" listicle page. It's Wuffes' #1 creative and runs in 37 ads.
Steal this: Let the image be the offer, and put the story in the copy and landing page.
17. Wuffes: milligrams against "other"
A video that compares a Wuffes chew with an unnamed "other" chew, ingredient by ingredient, over a dog looking up.
Ad data:
- Running for: 388 days (since October 2025), still active
- Impression rank: #7 of Wuffes' creatives
- Format: Video: us vs them + offer / discount
- Markets: US and other markets
- Ads using it: 57
- Landing page: Wuffes quiz
The hook: The headline "Meet the premium pup choice".
Why it works: Owners comparing joint chews look at doses, so the ad shows doses: glucosamine, MSM, chondroitin and hyaluronic acid, with the other chew at zero on three of them. A "limited time sale" bar finishes it. It runs in 57 ads.
Steal this: If your formula wins on numbers, make the comparison the whole ad.
18. Zesty Paws: a morning routine
A woman walks down a hallway at home with her dogs as she describes their morning.
Ad data:
- Running for: 115 days (since July 2026), still active
- Impression rank: #4 of Zesty Paws' creatives
- Format: Video: demo + customer testimonial
- Markets: US and other markets
- Ads using it: 19
- Landing page: Zesty Paws homepage
The hook: "My dogs accidentally taught me a better morning routine."
Why it works: It's a lifestyle story first: the supplement is part of a calm morning, not a fix for a problem. The line is relatable to anyone with a dog waiting at the door. It's Zesty Paws' #4 creative.
Steal this: Place your product inside a routine your buyer already has, instead of a problem they need solved.
Dental and fresh breath ads
Dog breath is the one pet problem every owner notices up close, which makes it an easy hook. Three brands, three different angles.
19. Native Pet: a thermal before and after
Two heat-map style dog outlines, before and after, under the line "Bad breath won't go until you fix their gut."
Ad data:
- Running for: 244 days (since March 2026), still active
- Impression rank: #3 of Native Pet's creatives
- Format: Image: before & after + product features & benefits
- Markets: US and other markets
- Ads using it: 5
- Landing page: Build your own BOGO page
The hook: The on-image line "Bad breath won't go until you fix their gut."
Why it works: It reframes a familiar problem (bad breath) as something else (the gut), which makes it feel new. The heat-map visual is unusual enough to stop a scroll, and the click goes to a buy one, get one page. It's Native Pet's #3 creative.
Steal this: Reframe a common problem with a new cause, and show it with a visual nobody else in the category uses.
20. Pet Honesty: a review in a speech bubble
A scoop of Pet Honesty's dental powder pours into a jar under a five-star quote in a speech bubble.
Ad data:
- Running for: 393 days (since October 2025), still active
- Impression rank: #15 of Pet Honesty's creatives
- Format: Image: review / social proof
- Markets: US and other markets
- Ads using it: 8
- Landing page: Amazon listing
The hook: The review "My pups breath is no longer stinky!!"
Why it works: The review is written the way owners talk, typo and double exclamation marks included, and it says the result in five words. The click goes to Amazon, where the reviews are. It has run since October 2025.
Steal this: Use a short, unpolished customer review as your headline.
21. TropiClean: the $1,200 vet quote
A woman sits on a bed with her beagle and a bottle of TropiClean Fresh Breath water additive.
Ad data:
- Running for: 131 days (since June 2026), still active
- Impression rank: #15 of TropiClean's creatives
- Format: Video: demo + customer testimonial
- Markets: US
- Ads using it: 10
- Landing page: Water additive page
The hook: "Last time we went to the vet, they quoted us $1200 to get our dog's teeth cleaned."
Why it works: A $1,200 quote is a pain most owners recognize, and it makes a bottle of water additive feel like a smart alternative. It's told as a story, not a pitch.
Steal this: Anchor your price against the expensive alternative your buyer was quoted.
Retailer, gear and organic-style ads
The rest of the pet market: the big retailers, a harness brand running a sale and a meme that has outlasted every ad here.
22. Chewy: a vendor ad for Pro Plan
An Australian shepherd, Purina Pro Plan products and the headline "Fuel For Life", sent to Chewy's Pro Plan page.
Ad data:
- Running for: 252 days (since February 2026), still active
- Impression rank: #1 of Chewy's creatives
- Format: Image: lifestyle + product shot
- Markets: US
- Ads using it: 5
- Landing page: Pro Plan on Chewy
The hook: The headline "Fuel For Life".
Why it works: This is what a retailer's Meta account looks like: ads for the brands it stocks. The polished image and the brand's own tagline make it feel like a Pro Plan ad, but the click lands on Chewy. It's Chewy's #1 creative.
Steal this: If you sell through a retailer, ask about co-funded ads that send traffic to your brand page on their site.
23. Petco: a free first vet exam
A vet in scrubs holds a kitten under the line "Free first vet exam" and the Vetco Total Care logo.
Ad data:
- Running for: 139 days (since June 2026), still active
- Impression rank: #1 of Petco's creatives
- Format: Image: lifestyle + offer / discount
- Markets: US, Australia, Canada and 1 more markets
- Ads using it: 12
- Landing page: Vet services page
The hook: The on-image line "Free first vet exam".
Why it works: A free service is a stronger offer than a discount on food, and a kitten in a vet's hands makes it feel safe. It's Petco's #1 creative.
Steal this: If you have a service, give the first visit away and make it the whole ad.
24. Dog Friendly Co.: a fake apology
A dog in a Dog Friendly Co. harness on a lawn, with an apology in the caption.
Ad data:
- Running for: 215 days (since April 2026), still active
- Impression rank: #10 of Dog Friendly Co.'s creatives
- Format: Video: demo + offer / discount
- Markets: US, AT, Australia and 17 more markets
- Ads using it: 91
- Landing page: Dog harnesses collection
The hook: "Sorry to everyone who got the Dog Friendly Co Harness last week, we just put them on a massive sale."
Why it works: An apology is an odd way to start an ad, so it gets read. It's really a sale announcement, and the reason given ("we made way too many harnesses") makes the discount believable. It runs in 91 ads, more than any other creative here.
Steal this: Give your sale a reason, and announce it as an apology to people who paid full price.
25. Spot and Tango: a meme that never stopped
A "name your dog calls you" chart: first initial plus birth month, like "My Goofy Treat Dispenser".
Ad data:
- Running for: 806 days (since August 2024), still active
- Impression rank: #14 of Spot and Tango's creatives
- Format: Image: meme
- Markets: US
- Ads using it: 1
- Landing page: Spot and Tango Instagram
The hook: The post copy "We have names for our dogs, but what do they call us?"
Why it works: It's an Instagram meme, and it asks people to comment their result, which is why it's still running. The only sales line is a 50% off code in the P.S. It has run for 806 days, the longest of any ad here.
Steal this: Run one shareable meme for engagement, and tuck the offer into a P.S.
Patterns across these 25 pet ads
Looking at all 25 together, a few things stand out. Every number here comes from the Adspo data behind this post.
- They run for a long time. The median ad here has run for 252 days. 18 of the 25 have run for 6 months or more and 9 for over a year. Spot and Tango's meme (806 days) and Made by Nacho's illustrated offer (797 days) have run the longest.
- Most sit near the top of their account. 8 of the 25 are the brand's #1 creative, 15 are in its top 5 and 18 in its top 10.
- Images still pull their weight. 14 of the 25 are images. In pet, a comparison table, a review quote or a product on a shelf can carry an ad on its own.
- Offers are everywhere. 16 of the 25 put a discount, free offer or sale in the creative, headline or copy. Most fresh food brands lead with 50% off the first box.
- Supplements sell symptoms. 4 of the 7 supplement ads open on something an owner can see or smell: itching, paw-licking, paws that smell like Fritos, a dog eating grass. The Wuffes pair leads with a sale and a dose comparison instead.
- The click rarely goes to the homepage. Only 4 of the 25 link to a homepage. The rest go to a product page, an offer page, a quiz, Amazon or the brand's Instagram.
For the brands behind these ads, with traffic and revenue figures, see the top 15 pet brands. For ads across every niche, see our 50 best Facebook ad examples, and for supplements beyond pets, the best supplement Facebook ads.
How to find pet ads like these for your brand
You can find long-running pet ads in a few minutes:
- Open Adspo and filter the ad library to the Pet Supplies category.
- Filter to active ads and sort by Longest running. Switch between image and video to see both.
- Open a creative to see its impression rank in the brand's account, how many ads use it, its copy, transcript and landing page.
- Follow the brands you saw here and save the ads you want to brief from to a board.
Want to start from a niche page? Browse long-running pet ads on Adspo, or look at how these brands open their videos in our 50 ad hook examples.
Frequently asked questions
What makes a good pet brand Facebook ad?
In the 25 ads in this post, the good ones show a problem owners can see at home (itching, bad breath, litter tracking, one cat stealing another's food) or a pet reacting to the product, then make the first order easy with an offer. 16 of the 25 put a discount, free offer or sale in the creative, headline or copy.
Do pet brands use image or video ads on Facebook?
Both, and both run for months. 14 of these 25 long-running pet ads are images and 11 are videos. Images carry offers, comparison tables and review quotes. Videos carry founders, creators and owner stories, like Bobby Flay unboxing Made by Nacho's starter kit.
How long do pet Facebook ads run?
The ads in this post have run for 115 to 806 days and were all still active on November 4, 2026. The median is 252 days, 18 of the 25 have run for 6 months or more and 9 for over a year. Spot and Tango's "name your dog calls you" meme has run the longest, 806 days.
Do pet food brands need a discount to advertise?
Nearly all the fresh food brands here lead with one: 50% off the first box at The Farmer's Dog, Spot and Tango and Sundays. The supplement and gear brands mix it up. Wuffes and Dog Friendly Co. run straight sales, while Zesty Paws, Tuft & Paw and PetLab Co. lead with a routine, a founder or a symptom.
How can I see a pet brand's Facebook ads?
The free Meta Ad Library shows any brand's active ads, but it doesn't rank them or show how long they've worked. Adspo shows every active creative for 10,000+ verified brands, ranked by impressions within the brand's own account, with runtime, landing pages, markets and transcripts. You can try it free for 7 days.
Wrapping it up
The pet ads that last aren't complicated. They show a problem owners notice at home, let a pet or a real owner do the convincing, and make the first order easy with a clear offer.
Every ad here came from Adspo's data, and you can find the same signals for any pet brand you compete with. Try Adspo free for 7 days.